About 2 minutes

Get useful email intelligence from day one.

Follow these four steps after installing InboxIQ. You’ll connect your sending data, verify the foundation, prepare lifecycle stages, and know exactly what to review first.

STEP 01

Connect your sending provider

Choose the provider that sends your marketing, workflow, and transactional email. InboxIQ begins collecting new events as soon as the connection is verified and can import up to 30 days of history when your provider makes it available.

ProviderWhat you needCheck before connecting
LC EmailA GHL account with verified LC Email domainsNo API key needed. Stats are provided for every domain connected to the account.
MailgunPrivate API Key + sending domainUse the private key and the exact domain you send from.
SendGridAPI key with Stats read accessLimit access to only what InboxIQ needs.
PostmarkServer API TokenUse the server that sends the email you want reviewed.

You’re ready to continue when: the status reads Connected and InboxIQ shows a sending domain or event count.

InboxIQ reads sending and engagement data. It does not send messages or change provider settings.

In InboxIQ: Connect provider

STEP 02

Confirm your sending domains

InboxIQ finds sending domains in your event data and checks SPF, DKIM, and DMARC. Start with authentication issues on domains carrying active campaign traffic.

Green

The essential record is present and valid.

Continue monitoring.

Yellow

The record needs review or may not align cleanly.

Compare it with your provider’s DNS instructions.

Red

A required record is missing, invalid, or failing.

Correct it before judging performance.

Gray

There is not enough evidence for a result.

Confirm the domain is sending and allow more data to arrive.

You’re ready to continue when: active sending domains are green, or every remaining warning has a clear owner and next action.

Prioritize by recent sending volume. A red result can undermine deliverability, but it does not prove an inbox-placement issue by itself.

In InboxIQ: Review domain authentication

STEP 03

Turn on engagement staging

Choose the contact field where InboxIQ should write each person’s current engagement stage. Your existing filters, workflows, and sunset logic can then use that field.

Engaged
0–30 days
Normal campaigns and active conversations
Cooling Down
31–60 days
Reduced frequency or light re-engagement
At Risk
61–90 days
A deliberate win-back decision
Cold
90+ days
Suppression, sunset review, or consent-based reactivation

You’re ready to continue when: the engagement field is saved and its thresholds match your normal sending cycle.

InboxIQ writes the stage and supporting evidence. It does not enroll contacts, remove tags, change subscriptions, or send sunset emails.

In InboxIQ: Save engagement staging

STEP 04

Read your first week

Allow seven days of normal sending before making meaningful changes. Use available history for context, but treat your first complete week after connection as the initial baseline.

Review in this order

  1. 01Provider breakdown
  2. 02Delivery, bounce, complaint
  3. 03Open, click, reply
One provider is weaker
Provider, domain, or sending-stream reputation
Compare domains, authentication, bounces, and complaints.
Delivery drops everywhere
List quality, acquisition, or sending practice
Review list growth, consent source, audience changes, and cadence.
Delivery is stable; engagement falls
Audience fit, relevance, or fatigue
Review recency, frequency, segmentation, and creative changes.
Volume is low or results are gray
There is not enough data yet
Keep sending normally and revisit after more events arrive.
You’re ready to continue when: you have a seven-day baseline and can explain changes using delivery health and engagement together.

Do not diagnose reputation from open rate alone, and do not increase volume to a weak audience simply to generate more data.

In InboxIQ: Open provider breakdown

Setup complete. Keep the baseline honest.

Keep sending normally during the first week, then use the provider breakdown and lifecycle views together before changing your audience or cadence.